PACKAGING OF GOODS IN TRANSPORTATION

Packaging of goods in transportation are importance that must be aware by manufacturer or shipper because customer are really care about their goods condition when the goods are arrive to their hand. So manufacturer/shipper must do something about packaging in order to maintain customer satisfaction and make sure their production running smooth. First we will give our opinion about purpose packaging of goods in transportation. 

The purpose is safety/protection because its can act as shield toward goods to against temperature extreme, humidity and vibration impact during transit. Packaging also make labeling and identification of product either type, quantity and description more easy to be find and arrange to delivery or store in inventory for inbound and outbound activity. Its also can increase the sale by using unique method of display on packaging to attract customer to buy their product.as manufacturer/shipper also must alert about environmental factor,so their must provide packaging that easy to disposal or recycle in order to maintain environmental condition. Packaging also can make goods easy to manage,usually manufacturer use box because box are cubic capacity,its transportable also can fully utilize of space either in delivery or storage.

Next is packaging design which mean the design of a package is the result of the amalgamation of inputs from the corporate staff as necessary to accomplish the objectives of the product packaging. First is production. This element must address whether the current production capability is adaptable to the product configuration, the effects of the configuration on the ability of production to meet customer orders and whether new production facilities might be necessary. Next is materials handling. The package should ideally, permit manual handling without physical harm. The packaging should accommodate the standard quantities(easy to calculate). Other than that storage also include in packaging design which is the packaging should be constructed so as to discourage inventory pilferage.

They have two  main types of packaging. First is consumer packaging. Customer packaging provides customers with information about the product and promotes the product through the use of color and shape. Packaging design focuses on customers convenience, market appeal, retail shelf utilization and product protection. In general, ideal consumer packaging makes very poor logistical packaging. Other than that, consumer packaging also provides information like ingredients, suggested way to cook, expiry date etc. Second is industrial packaging. Industrial packaging are more on logistics emphasis. It provides less information such as quantity, manufacturer, fragility etc. The basis color of this packaging is white and brown.

Last but not least about packaging is benefit of good packaging. The benefit are lighter packaging may save transportation cost. Second is careful planning of packaging may allow better space utilization of warehousing and transportation. Other than that, more protective packaging may reduce damage and requirements for special handling. Use of returnable containers provides cost saving as well as environmental benefits through the reduction of waste of products.